K-Beauty
Dior's Peter Philips speaks, Park Bo-gum joins L'Occitane, and 3 more K-Beauty stories
May 3, 2026
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From Dior's creative director sharing rare insights to Park Bo-gum's new ambassador role, here's what's moving K-Beauty this week.
K-Beauty's spring cycle is in full swing. We picked the five stories shaping conversations among Korean editors and global beauty fans right now.

Dior's Peter Philips opens up in rare Korea interview
The makeup director shares his creative philosophy

Park Bo-gum named L'Occitane's new global face
Why the brand chose him to embody its values

The Korean pharmacy ampoule tourists keep buying out
Rejuvi-S rides the inbound shopping wave

The one lace styling rule to remember this spring
Editors break down the season's softest trend

Block core is back, and it's sportier than ever
The bold look making a fresh comeback

Last call for sweatshirt season's best styling moves
Catch these looks before the weather turns
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This article is AI-assisted editorial content by KoreaCue, based on Korean news sources and public information. It is not a direct translation of any original work.