K-Beauty
TIRTIR Launches AR Try-On and 3 More K-Beauty Moves This Summer
June 2, 2026
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Virtual makeovers, jelly shoes, and the boldest summer color codes from Seoul's beauty scene.
From AR-powered lipstick swatches to the return of divisive jelly shoes, Korean beauty and fashion are setting the summer agenda with tech, color, and nostalgia.
TIRTIR Now Lets You Try Makeup in AR Before Buying
Virtual try-on hits flagship stores and online
Seoul's Summer Color Code: Red Lips, White Pants, Zero Compromise
This season's duo is bold and non-negotiable
Jelly Shoes Are Back and Korea Is Already Divided
Love them or loathe them, they're here again
K-Beauty's Supplement Play Expands Into Latin America via Mexico
Functional health foods target a new continent
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This article is AI-assisted editorial content by KoreaCue, based on Korean news sources and public information. It is not a direct translation of any original work.
