Hip Now

Niche Korean brands, Instagram accounts, services and apps trending right now — curated every other day

Lee Do-hyun and Kim Min-ha in a Terminal Illness Romance? Why This K-Drama Power Pairing Has Us Nervous in the Best Way

Lee Do-hyun and Kim Min-ha are in talks for Viva La Vida, a Korean remake of a Chinese film about two strangers facing terminal diagnoses who find love.

June 8, 2026

Byeon Woo-seok Tops Korea's Actor Brand Rankings in May 2026 — Here's What the Numbers Really Mean

Byeon Woo-seok's brand reputation index nearly doubled in May 2026. We break down what the rankings reveal about Korean entertainment right now.

May 24, 2026